Behind the Scenes of Tobacco Industry

Marketing is a combination of processes and actions directed by companies that, using data and research, place products and services in the place and time where the customer frequents, thus increasing sales opportunities. The tobacco industry is not the exception on using these tactics. In fact, they have always used intense marketing methods, but they have been addressed to the adult market, the problem is that now in their marketing they are also including the young population, and because of that, now the youth are facing an epidemic of tobacco use. Being able to identify the tactics used by the tobacco industries is a great manner for young people to educate themselves and thus avoid falling into the use and addiction of their products. 

·      Tobacco companies use strategies and place tobacco products, especially e-cigarettes, in a nearby area where candy is placed, knowing that it is one of the areas most frequented by adolescents. 

·      These products are always in discount, thus making them affordable for a market that generally does not have high purchasing power. 

Tobacco companies spend billions of dollars annually on marketing, and they do it because they know it works. Educating yourself about their tactics can help reduce tobacco use or even prevent initiation. 

If you are between 13 and 24 years old you can text INDIANA at 88709 and you will receive free help to quit smoking. If you are an adult and ready to quit smoking, you can call 1.800.Quit.Now or visit Quit Now Indianafor more information.